Blog
Working notes, not content marketing.
Most of these start as something we had to work out for ourselves. They are written with the product open, and the numbers in them are the numbers it charges.
- 2 min readfreelanceonboarding
An SEO client onboarding checklist that actually prevents scope creep
Access-collection checklists protect you operationally. This one protects your margin — five boundaries to set before you owe a client anything.
Choosing seed keywords when you don't know a client's industry
A fast, repeatable way to find the handful of seed keywords that actually produce a useful research session for a client's industry you've never worked in.
- 2 min readfreelancepositioning
How many clients can one freelance SEO actually manage?
The more useful question isn't 'how many clients' — it's 'what breaks first.' For most freelancers, something breaks well before their actual working capacity does.
Keyword research for freelance SEOs: research, save, track
If you're running SEO for more than one client, keyword research isn't one task — it's the same task repeated under different constraints. Here's the loop we build the product around.
Pricing your SEO services when your own tool costs are unpredictable
You can't confidently price a retainer if you don't know what it costs you to deliver it — and that's the position most freelance SEOs are in, every month.
- 2 min readrank trackingfreelance
How to track rankings for multiple clients without losing your mind
One shared spreadsheet degrades fast past two or three clients. What actually goes wrong, and the structural fix — one project per client, tracking as a default, not an add-on.
How to report rank movement to a client who doesn't know SEO
Most rank-tracking reports are built for people who already understand SEO. A client wants three questions answered, in order — here's how to structure a report around them.
- 1 min readfreelancepositioning
Running SEO for multiple clients without burning out or losing margin
The wall most freelance SEOs hit isn't a skill ceiling — it's a systems ceiling. The three failure modes, and why the fix is structural, not a productivity hack.
Signs it's time to fire an SEO client
Almost everyone running multiple accounts hits one that's quietly costing more than it's paying — in margin, in attention, or in defending your own numbers to someone who's decided not to believe them.