Blog
Working notes, not content marketing.
Most of these start as something we had to work out for ourselves. They are written with the product open, and the numbers in them are the numbers it charges.
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- 2 min readfreelancepositioning
How many clients can one freelance SEO actually manage?
The more useful question isn't 'how many clients' — it's 'what breaks first.' For most freelancers, something breaks well before their actual working capacity does.
- 1 min readfreelancepositioning
Running SEO for multiple clients without burning out or losing margin
The wall most freelance SEOs hit isn't a skill ceiling — it's a systems ceiling. The three failure modes, and why the fix is structural, not a productivity hack.
- 3 min readpositioningroadmap
What Semrush and Ahrefs do that we don't
Backlinks, AI content generation, self-hosting, enterprise ACLs — we looked at all of them and said no on purpose. Here's why narrow is the feature, not a gap to fill later.