Blog
Working notes, not content marketing.
Most of these start as something we had to work out for ourselves. They are written with the product open, and the numbers in them are the numbers it charges.
Subscribe by RSSTagged opinionClear
Signs it's time to fire an SEO client
Almost everyone running multiple accounts hits one that's quietly costing more than it's paying — in margin, in attention, or in defending your own numbers to someone who's decided not to believe them.
How to read a keyword difficulty score
Every tool computes difficulty differently, nobody publishes the formula, and a 42 in one tool is not a 42 in another. What the number is actually good for.