Blog
Working notes, not content marketing.
Most of these start as something we had to work out for ourselves. They are written with the product open, and the numbers in them are the numbers it charges.
Choosing seed keywords when you don't know a client's industry
A fast, repeatable way to find the handful of seed keywords that actually produce a useful research session for a client's industry you've never worked in.
Keyword research for freelance SEOs: research, save, track
If you're running SEO for more than one client, keyword research isn't one task — it's the same task repeated under different constraints. Here's the loop we build the product around.
Keyword research with no search volume
What to do when your category has no search volume — find the problem people do search for, and rank for that instead.
How to read a keyword difficulty score
Every tool computes difficulty differently, nobody publishes the formula, and a 42 in one tool is not a 42 in another. What the number is actually good for.