Blog
Working notes, not content marketing.
Most of these start as something we had to work out for ourselves. They are written with the product open, and the numbers in them are the numbers it charges.
Pricing your SEO services when your own tool costs are unpredictable
You can't confidently price a retainer if you don't know what it costs you to deliver it — and that's the position most freelance SEOs are in, every month.
- 3 min readcomparisonpricing
Semrush vs Ahrefs (and where a narrower tool fits)
Semrush and Ahrefs solve different problems well. Here is the honest comparison, and where a narrower tool fits if neither one is what you actually need.
- 3 min readpricingcompetitors
The real cost of a Semrush or Ahrefs seat
Most freelance SEOs use keyword research and rank tracking. Here's what that costs on a full suite seat versus what it costs when the bill is per action.
Plans vs credits: why we never mix them
A subscription buys capacity. Credits buy discretionary work. Most tools blur the two into one allowance and call it simple — here's why we kept them apart, and what it buys you.
What happens when you run out of credits
Running out of credits mid-session shouldn't mean discovering a debit you didn't see coming. Here's exactly what happens on Nextrank the moment your balance hits zero — and what happens on the tools that don't build it this way.
Why we show the cost before you click, not after
Most credit systems tell you what something cost after you've already paid for it. Ours tells you first, holds the credits before the vendor is even called, and gives back the difference if the real cost came in lower.
- 3 min readrank trackingpricing
Tracking rankings without paying suite prices
Rank tracking costs about a tenth of a cent per check at wholesale. Here is where the rest of a $139 monthly bill goes, and how to spend less on purpose.