Blog
Working notes, not content marketing.
Most of these start as something we had to work out for ourselves. They are written with the product open, and the numbers in them are the numbers it charges.
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- 2 min readrank trackingcomparison
Best rank tracking tools in 2026
A roundup of the tools people actually use to track rankings — Semrush, Ahrefs, Link-Assistant, SE Ranking, Nightwatch and Nextrank — including what each one is worse at.
- 3 min readcomparisonpricing
Semrush vs Ahrefs (and where a narrower tool fits)
Semrush and Ahrefs solve different problems well. Here is the honest comparison, and where a narrower tool fits if neither one is what you actually need.